The appetite for staycations remained strong in 2023 for independent family-owned UK coach holiday group Daish’s Holidays, with the firm witnessing increased growth in both annual turnover and coach travel to its 12-strong portfolio of hotels. Both turnover and coach travel have seen an increase of almost 10 per cent compared to the previous 12 months.

Daish’s Holidays specialise in providing affordable UK coach and self-drive breaks to its collection of hotels across England and Wales and, of those guests choosing to travel by coach, the firm has carried an incredible 95,229 passengers across its dedicated fleet of 35 luxury coaches during the last year, with a massive 44 per cent of holidaymakers travelling to and from the west and east Midlands.

Paul Harper, commercial director at Daish’s Holidays, says: “We have been delighted with the growth in business over the last year, and anticipate a strong year for coach tourism in 2024 following the high level of interest we have received for new year bookings and beyond. While the cost-of-living crisis continues to impact household budgets we recognise the importance to deliver affordable holidays and outstanding service to our loyal and growing customer base.

“We have offered self-drive and coach trip breaks to our hotels for almost 45 years and have attained excellent customer loyalty, with many visitors returning to our hotels year after year. We offer a wide choice of accommodation at some of the UK’s best locations with great entertainment, all at affordable prices – the ideal combination in the current economic climate.”

Daish’s Holidays will be celebrating 45 years as a family-run business in 2024 and is working on exciting plans for the next 12 months, including further investment to upgrade its coach fleet and the introduction of a new website. 

For more information, visit www.daishs.com/press